Web Design/UI
Photography Adventures
big idea
Project 2 case study is a Web Design for a Photography Adventure Tours company. The concept is to create a web presence for users to review excursions from different places of interest. The study focuses on the US National Park, Yosemite, but will be adaptable to include more tours as the company grows.
audience
Knowing your audience is the key to any media product. I want to reach readers interested in personal “life adventures” and those seeking inspiration – sparking their creativity with my photography.
messaging
Creating word lists help to pull out key messaging from the research conducted. A word cloud helps in visualizing project goals. It’s a visual way to show the message you are trying to express.
media
Media designed for Project 2 includes a concept Website, Social Media presence, and a Photography book. The target audience for Photography Adventures are those seeking a creative journey.
