Mobile App
County Farmers' Market
big idea
The Big Idea came from always missing the nearest Farmers’ Market. Searching found information on one in the area but wasn’t consistent. There is a need to communicate where local farmers’ markets are—having an app would give people an easy method to find local produce and goods right in their pocket – anytime, anywhere.
audience
The County Farmers’ Market application’s primary audience is New Parents, seeking healthy and organic food selection and preparation alternatives. The secondary audience is Families looking for healthy items which can be shipped quickly and includes methods and/tips for healthy preparation. A third audience is Individuals seeking creative and unique arts and crafts made with natural, organic materials.
messaging
Developing the Messaging and final tagline began with descriptive words Local, Responsible, Fresh, and Organic. These are the essential attributes people seek when purchasing food found in local farmers’ markets.
media
The project contains marketing collateral in support of the application. Signage for advertisement will include a QR code to promote the mobile application.
